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Blogs, Case Studies, News, Webinars and so Much More

Seeing is Believing: The Art of Great Patient Communication

Within eyecare, effective patient education and communication is paramount for fostering understanding. Effective communication is the key to patient involvement, without a clear understanding, patients may feel excluded, overwhelmed or simply confused by important conversations.

A Checklist to Prepare Your Optical Lab for the Holiday Break

As the holiday season approaches, it's time to prepare for a well-deserved vacation. But closing your optical lab for the holidays requires more than just turning off the lights and locking the doors.

Addressing Data Security in Sight Care: Protecting Your Eyecare Practice

In the digital age, data security is a paramount concern across industries. The eyecare sector holds vast amounts of sensitive patient information. To maintain trust and comply with regulations, eyecare professionals (ECPs) must prioritize data protection.

Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses

Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!

Why Your Optical Lab Needs a Strong Digital Presence and How to Build One

When a potential customer of your lab types "lens surfacing", "AR coating", or "optical lab near me" in a search engine such as Google or Bing, will your lab rank amongst the top results?

Plan the rest of your 2022 social media calendar now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar