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Summer is finally here! Now is the time to organize your Social Media calendar. Having…
The rise of new therapies designed to slow myopia progression is transforming how eyecare practitioners…
While for many, myopia is an optically corrected inconvenience (1), for an ever-increasing minority, myopia…
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and…
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to…
The macular pigment is your eye’s protection from oxidative stress and harmful violet-blue lights. Without…
You have probably heard of Google My Business (GMB), but are you taking advantage of…
Since the 13th century when spectacles were invented as a replacement for reading stones, the…
The demand for optical businesses to raise their online profile and offer omnichannel services has…
Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),…
In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored…
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the…