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You have probably heard of Google My Business (GMB), but are you taking advantage of…

Since the 13th century when spectacles were invented as a replacement for reading stones, the…

The demand for optical businesses to raise their online profile and offer omnichannel services has…

Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),…

In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored…

Ransomware is to data as Glaucoma is to Optometry. One steals away data as the…

PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers…

The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare….

Managing the eyecare needs of a child with autism spectrum disorder (ASD) Assessing the eyes…

I have seen a fair amount of discussion around “freeform” lenses on social media. A…

In Part 1 of this blog, we explored the rationale for a public health approach…

The management of myopia is typically practitioner-led by professionals and innovative eyecare softwares. Currently, the standard…