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The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity…
While for many, myopia is an optically corrected inconvenience (1), for an ever-increasing minority, myopia…
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and…
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to…
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form…
You have probably heard of Google My Business (GMB), but are you taking advantage of…
Since the 13th century when spectacles were invented as a replacement for reading stones, the…
The demand for optical businesses to raise their online profile and offer omnichannel services has…
Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),…
In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored…
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the…
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers…