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Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to…
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form…
You have probably heard of Google My Business (GMB), but are you taking advantage of…
Since the 13th century when spectacles were invented as a replacement for reading stones, the…
The demand for optical businesses to raise their online profile and offer omnichannel services has…
Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),…
In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored…
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the…
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers…
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare….
Managing the eyecare needs of a child with autism spectrum disorder (ASD) Assessing the eyes…
I have seen a fair amount of discussion around “freeform” lenses on social media. A…