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03 August 2023
In the digital age, data security is a paramount concern across industries. The eyecare sector holds vast amounts of sensitive patient information. To maintain trust and comply with regulations, eyecare professionals (ECPs) must prioritize data protection.
20 June 2023
Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!
14 June 2023
When a potential customer of your lab types "lens surfacing", "AR coating", or "optical lab near me" in a search engine such as Google or Bing, will your lab rank amongst the top results?
03 November 2022
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar
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20 June 2022
In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies calling for myopia management to be part of the standard of care for myopic patients.
14 June 2022
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar
07 April 2022
The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity to deliver better health outcomes for their patients.
While for many, myopia is an optically corrected inconvenience, for an ever-increasing minority, myopia is a factor leading to more severe vision disorders and visual impairment in mid to later life.
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10 November 2021
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match.
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10 November 2021
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace.
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form macular pigment. Macular pigment has been extensively researched in terms of ocular health and disease prevention, particularly in relation to age-related macular degeneration (AMD).
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23 September 2021
You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free business listing tool?
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16 August 2021
Since the 13th century when spectacles were invented as a replacement for reading stones, the management of myopia has been almost entirely symptom-oriented, designed to alleviate the characteristic complaint of blurred distance vision among those affected.
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23 July 2021
The demand for optical businesses to raise their online profile and offer omnichannel services has increased over time. However, COVID-19 undoubtedly has accelerated that shift.
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24 May 2022
Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED), with or without symptoms. These impressive numbers, published in the TFOS DEWS II Report Executive Summary, can be even more substantial.
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26 April 2021
In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored how the COVID-19 pandemic and associated safety measures have restricted access to eyecare and prompted rapid changes in the provision and delivery of eye health services worldwide.
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02 April 2021
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the other steals away sight.
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04 March 2021
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service (eye test, contact lens fitting, OCT exam, etc.) or product.
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08 February 2021
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare. Even now, more than a year since the emergence of this public health crisis, Covid-19 continues to overwhelm healthcare systems and resources around the globe.
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01 December 2020
In Part 1 of Freeform: A brief history, I covered some of the evolution of surfacing technology leading up the point at which freeform production became possible. I wrote about how surface generators became capable of producing surfaces that could be polished directly after generating without any intervening “fining” (a.k.a “smoothing”) steps.
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Assessing the eyes of children with autism spectrum disorder (ASD) requires the optometrist’s technical knowledge and, ideally, an adapted environment called a sensory room.
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24 September 2020
I have seen a fair amount of discussion around “freeform” lenses on social media. A lot of it has struck me as being erroneous, so I figured it would be worthwhile to talk about it here.
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21 August 2020
In Part 1 of this blog, we explored the rationale for a public health approach to myopia. Also, we outlined some of the strategies that have been used so far and have demonstrated a positive short-term effect.
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05 August 2020
The management of myopia is typically practitioner-led. Currently, the standard of care is to provide single-vision spectacle or contact lenses to eliminate the blurred vision symptoms, which are characteristic of myopia.
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27 July 2020
COVID-19 has reshaped 2020, the year of vision in more ways than could have been imagined.
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11 June 2020
In 20 years, will optometry as we know it exist? Will there be a role for optometry and how will it be delivered?
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17 February 2020
On a social media site, a question came up about how to accurately figure out the minimum blank size required for a given spectacle order.
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04 February 2020
The global prevalence of myopia has reached unprecedented levels and current projections indicate that about half of the world’s population, 5 billion people, will be myopic by 2050.
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11 November 2019
There was a time when the title of this article would be assumed to be facetious – if you ordered lenses or spectacles from an optical lab and actually received them, you could pretty well rest assured the same lab had actually made the lenses.
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24 October 2019
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another.
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01 October 2019
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer research questions and to allow individual practitioners to provide better outcomes for their patients.
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11 September 2019
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods.
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30 July 2019
Have you read part one? Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard.
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26 June 2019
The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP).
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30 May 2019
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered.
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02 May 2019
The aetiology of myopia is multifactorial, involving interplay between environmental and genetic factors. The recent precipitous rise in myopia prevalence, however, is believed to be the consequence of environmental and lifestyle change.
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03 April 2019
Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. Certain nutrients are essential for healthy vision and deficiency can lead to ocular dysfunction, disease and even blindness.
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20 February 2019
It is widely accepted that diet is a major contributor to good health. The use of dietary supplements has become increasingly popular.
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22 July 2018
Texting or SMS, the “Short Messaging Service”, is the most effective means of corresponding with customers. Take a moment to think about what communicating with patients is costing your business and how effective your methods are.
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05 December 2017
As noted in a 200th anniversary article for the New England Journal of Medicine, “Disease has changed since 1812”. The great epidemics of the past were almost invariably infectious, and the leading causes of disability and death included conditions such as tuberculosis, pneumonia and influenza.
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01 November 2017
These are exciting times for professionals involved in delivering comprehensive eye care. Training is better, standards of care are higher, and our depth of knowledge has never been greater.
