Aashni Shah is a seasoned optical industry expert with over 11 years of experience spanning digital content strategy within an independent practice and at agency level. Having collaborated with optometrists across the UK, Ireland, North America, Africa, Sweden, and Norway, Aashni appreciates the nuances within optical marketing from region to region. She has led in-person workshops for optical practices across the UK, equipping teams with practical strategies to boost their online presence, drive website traffic, and strengthen brand visibility through content marketing. Her thought leadership has been published in Optician Magazine, where her insights into social media best practices for optical businesses have been widely recognised. Passionate about empowering optical professionals through innovation as the digital landscape evolves, Aashni continues to support practices to enhance their reach and impact online through advanced strategies.
