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The Optics of Engagement: The Online Customer Journey in Eyecare

The eyecare industry is constantly evolving, as are the expectations of patients. Technology has allowed optical professionals to deliver a higher standard of care, but has your eyecare business utilised technology to improve the patient experience?

A Focus on Clarity: "User-Friendly" in Eyecare Software for Independents

All optical practices are uniquely complex. Different workflows, particular examination techniques, various frames and lenses, distinct ways in handling appointment calendars and largely very different expectations in terms of how and what is needed from a seemingly simple piece of software. Bringing clarity to the complexity of optical practice is not an easy feat.

Seeing is Believing: The Art of Great Patient Communication

Within eyecare, effective patient education and communication is paramount for fostering understanding. Effective communication is the key to patient involvement, without a clear understanding, patients may feel excluded, overwhelmed or simply confused by important conversations.

A Checklist to Prepare Your Optical Lab for the Holiday Break

As the holiday season approaches, it's time to prepare for a well-deserved vacation. But closing your optical lab for the holidays requires more than just turning off the lights and locking the doors.

Addressing Data Security in Sight Care: Protecting Your Eyecare Practice

In the digital age, data security is a paramount concern across industries. The eyecare sector holds vast amounts of sensitive patient information. To maintain trust and comply with regulations, eyecare professionals (ECPs) must prioritize data protection.