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Sarita Gianesini

Brand Manager

Sarita Gianesini serves as Brand Manager for Innovations at Ocuco. She leads the communications strategy for the Innovations brand, working closely with lab teams to translate technical workflows into impactful campaigns, content and educational initiatives. She brings to the role a unique perspective shaped by over a decade of experience across journalism, cultural management, and SaaS marketing. Sarita holds a Bachelor’s degree in Social Communication, a Master’s in Literary Journalism, and an Executive Master’s in Cultural Heritage Management, Creativity and Innovation.

Recently written posts

16 Feb 2026

Optometrist Marketing: Top 9 Optometrist Marketing Strategies

For many independent optometry practices, marketing feels harder than it should. You know visibility matters,…

18 Nov 2025

Vision Expo 2026 Orlando Guide: Dates, Agenda and How to Prepare

A practical guide to the first-ever single Vision Expo: from travel tips and event highlights…

14 Oct 2025

Email Automation Workflows for Opticians: Triggers and Personalisation Tactics

Email automation workflows for opticians use predefined triggers: a lapsed recall date, a completed lens…

25 Sep 2025

Engaging Patients with Short-Form Video: A Digital Playbook for Opticians

Why Short-Form Video for Eyewear Marketing? Scroll, stop, and watch: short-form video has redefined how…

24 Sep 2025

Online Reviews for Opticians: Build Trust and Drive New Patients

Before a patient ever steps into your exam room, there is a strong chance they…

28 Jul 2025

Best Optical Lab Management Software: Why Innovations Leads the Way

Looking for an optical lab management software (LMS) that fits your lab? Whether you’re running…