Robert began his career in the optical industry at age 15, picking lenses in his father’s wholesale laboratory in Texas. In the 1970’s he founded Peepers, a chain of optical boutiques in Dallas. Later, Robert formed Visiontech, selling machinery and software to optical labs. His popular RxCalc program was acquired by Gerber Optical and Robert moved to Connecticut to help design and develop the Innovations Lab Software. Following the acquisition of the Innovations software business by Ocuco Ltd. in 2007, Robert Shanbaum became President of the Ocuco Inc., Ocuco Ltd.’s newly formed American subsidiary.