With over a decade of experience in paid search, Gemma Piedrafita leads all SEM activity across Google Ads and Bing Ads for OptiCommerce. She combines strategic insight with creative expertise, holding a degree in Advertising and Public Relations and a master’s in Graphic Design. Fluent in Spanish, English, and German, Gemma has been with OptiCommerce for more than six years, driving growth for optical businesses through data-driven, precisely managed campaigns. Before joining the company, she worked with leading PPC agencies in the UK, managing diverse portfolios across finance, automotive, ecommerce, optics, and beauty; experience that enables her to craft campaigns tailored to each client’s goals and market.
