Emma Craigon is a Sales Executive at Ocuco, where she works closely with optical professionals to understand their challenges and show how Ocuco’s software can support more efficient workflows, stronger patient engagement, and better business performance. With over 15 years’ experience in the optical industry, her background spans a luxury independent optical practice in Canada, where she was Head Buyer, alongside experience in high-end independent optical sales and global account management within a British heritage eyewear brand, working with global blue-chip companies. Emma brings a practical, customer-focused approach and a strong understanding of the day-to-day needs of independent practices. She holds a degree in Radio, Film and Television from Ryerson University, as well as a qualification in Fashion Buying, giving her a unique perspective on eyewear as both a clinical and style-led category. A period in IT recruitment further strengthened her understanding of technology in a commercial context.
Her blend of industry knowledge, commercial insight, and communication skills helps practices evaluate technology with confidence, improve efficiency, and drive stronger overall performance.
