Benefits of Digital Marketing
![An image of a pair of hands typing on a laptop keyboard. Overlaid on the image are white icons of the following images: a shopping carts, phones, vans and cards.](/getmedia/c5937548-a883-41bc-9b43-3ca0ab57fad1/OptiCommerce_Digital-Marketing_-Cost-Effective-Adv.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Cost-Effective and Efficient Advertising
Target a local and global audience seeking eyecare services or products efficiently. Deliver valuable leads for the business without the large overheads of print and production.
![An image of a woman shopping for sunglasses using a tablet. The woman sits at a desk with a cup of coffee next to her.](/getmedia/6c84a72c-e181-4d7e-a5f5-f2ba561f5227/OptiCommerce_Digital-Marketing_Increase-Adv-Conversion.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Increase Advertising Conversion
Through targeted advertising, reach those interested in your products and services. Direct them to your online presence and increase the conversions of those visiting your website.
![An image of a lamp post with two signs pointing in different directions. One sign points straight and says: 'Better Vision Optical'. The other sign posts right and says: 'Eyecare Studio'.](/getmedia/75de94a2-cfa0-40c7-8bad-00327739a460/Opticommerce-be-competitive.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Stay Ahead of the Competition
Take advantage of proven skill in competing online with large eyecare organizations successfully. Don’t lose existing or potential patients.
![An image of a hand writing in a notebook. Overlaid on the image is a white bar graph with an ascending arrow above it indicating growth.](/getmedia/a6a81a1d-a812-4e79-ab7c-0b8c777f18ca/OptiCommerce_Digital-Marketing_Build-Brand-Recognition.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Build Brand Recognition and Value
Market your business across all online platforms. Be an authoritative, reliable and comforting voice for your patients. Ensure you are a leader in your local area.
Digital Marketing Features
Take your eyecare business to the next step in your digital future
![Black outline of a computer screen with icons of people and blank boxes.](/getmedia/7b391047-bd16-4ce3-a0f5-65373b0fca18/feature-social-media.png?width=300&height=auto&maxsidesize=300&ext=.png)
Social Media
Find and keep patients informed and entertained with personalized content on the platforms they use.
![Black outline of an envelope. A page with the '@' symbol is pulled halfway from the envelope.](/getmedia/dcf5920f-7662-43ec-8bdd-78d2c90b8154/feature-email-marketing.png?width=300&height=auto&maxsidesize=300&ext=.png)
Email Marketing
Directly contact individual customers showcasing products and services.
![The letters 'S', 'E' and 'O' in bold black letters. The 'O' has a handle which makes it look like a magnifying glass.](/getmedia/7957ecdd-983a-4355-8dfa-21194a7a222d/feature-SEO.png?width=300&height=auto&maxsidesize=300&ext=.png)
Search Engine Optimization
Ensure you are the top entry in online searches in your local area. Attract new audiences and leads.
![Black outline of a browser window. A pair of glasses frames is on the screen with the mouse hovered over it.](/getmedia/eb9a4c9e-38ec-4837-988b-33632465c670/feature-paid-search-adv.png?width=300&height=auto&maxsidesize=300&ext=.png)
Paid Search Advertising
Focused ads for driving engagement from patients and customers, promoting specific and relevant eyecare products and services.
![Black outline of a computer screen with a bar chart and an arrow increasing upwards on it.](/getmedia/abe0d0b3-0453-43e8-8f6f-aa9217b1460b/feature-Results-and-Reorting.png?width=300&height=auto&maxsidesize=300&ext=.png)
Results and Reporting
Regular updates allowing you to adapt and evolve your eyecare business online strategy. Ensure customer loyalty.
![Black outline of a computer screen with a spanner and gears on it.](/getmedia/5010e1e7-5e50-43c8-a658-79402b2d4fe0/feature-online-listing-manager.png?width=300&height=auto&maxsidesize=300&ext=.png)
Online Listing Manager
Create, update and maintain optical store profiles everywhere online from one place.
Tailored Digital Packages for Your Business Needs
Customizable to your specific needs – here’s some of our most popular packages:
SILVER
|
GOLD
|
PLATINUM
|
|
---|---|---|---|
SEO Audit |
|
|
|
Marketing Strategy |
|
|
|
Social Media Management |
|
|
|
Email Campaigns Reports |
|
|
|
Quarterly Marketing Updates |
|
|
|
Content Creation |
x8 |
x8 |
x12 |
Blogs |
x6 |
x12 |
x24 |
SEO Review |
x1 |
x2 |
|
Monthly Social Media Adverts |
x1 |
x2 |
|
PPC Campaigns |
x3 |
x10 |
x20 |
Email Newsletters |
x3 |
x6 |
x12 |
Resources
![News](/getmedia/204c23f3-28ab-4822-bacd-0b96d579d36c/Resources-blog-News.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
News
Latest updates about Ocuco, product releases, best practice tips, upcoming events and more.
![Blogs](/getmedia/e98cd5fb-66c4-4244-a38a-8cfc4f91abf5/Resources-blog.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Blogs
Ocuco’s blog features posts from Subject Matter Experts across Optometry Technology, eCommerce and more.