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Plan a social media summer calendar for your optical business now!

Plan a social media summer calendar for your optical business now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Along with your social media calendar, having a cutting edge eyecare software is also key to provide a great customer experience.

Here’s some key dates for your calendar:

June is Cataract Awareness Month & Fireworks Eye Safety Month.

June 26th: Deafblind Awareness Week – beginning on Helen Keller’s birthday, ending on July 2nd, the week is a perfect opportunity to advocate for disability rights.
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June 27th: National Sunglasses Day – a great time to promote a flash sale on the latest frames.
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July is UV Safety Month & Dry Eye Awareness Month. 

July 21st: GetToKnowYourCustomerDay – start a quiz or ask a poll on social media and promote interaction and loyalty with your customers.
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July 23rd: World Sjögren’s Day, the birthday of the eponymous syndrome discoverer.
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August is Children’s Eye Health and Safety Month. 

August 21st: Contact Lens Health Week
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Summer is a great time to spread awareness on eyecare’s links with seasonal fevers, particularly among children and the importance of polarized sunglasses (especially on July 4).

NEED SOME HELP?

Ocuco’s product range has a wide variety of efficient and effective digital marketing packages, taking the stress out of constant generation, leaving you time to focus on patient care.

Ocuco offers innovative eyecare software, designed for independents, chains, and labs. Whether you need optical retail shop software for your independent optical retail shop, optical chain software to manage a chain business or optical lab management software for your lab, we have the ideal solution for your optical needs.

Are you looking for optical practice management software?  Acuitas offers product management, electronic health record systems, appointments and multiple configurations to meet the specific needs of your optical business. Contact us today for free expert advice.

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FAQ

What is the best EMR for optometrists?

A system that combines examination templates, imaging integration, and easy referral letters. Acuitas 3 ticks all those boxes while adding retail tools that many EMR‑only systems miss.

Yes, Acuitas 3 is a configurable optical software solution. Whether you’re looking to approve incoming online booking requests, create custom appointment types within the diary or custom eye exam workflows, Acuitas 3 offers the functionality your optical practice requires to achieve your goals.
As a modular omnichannel application, Acuitas 3 allows you to expand on existing eyecare software functionality as your optical business grows, e.g. adding the advanced CRM module for enhanced patient communication capabilities. Software is not one size fits all, Acuitas 3 evolves with your business.

Yes, data from your current system will be extracted in conjunction with your existing software provider and transferred to Acuitas 3. Those using Ocuco provided solutions: Acuitas 2, Focus, Focus 2, See20/20 your data will be migrated from your current system to Acuitas 3.
Yes, Acuitas 3 offers the largest portfolio of equipment links to imaging, diagnostic and dispensing devices within the optical industry. Our dedicated equipment links team continuously integrate the latest ophthalmic equipment to Ocuco’s optical practice management software.

Ocuco’s experienced technical support team are on-hand to provide assistance via phone and online, 6 days a week from our Dublin HQ, the UK and Vancouver. 
Our adept team combines eyecare technology expertise with optical domain knowledge to ensure your practice is supported from day one. 
Ocuco’s Academy eLearning solution offers interactive real-life simulations and training resources for staff as well as performance visibility to track progress and identify knowledge gaps. 

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