Sarah Ashley began her career as a trainee at Rayner Opticians. Once qualified as a Dispensing Optician, she quickly progressed into management roles. During her time there, she played a key role in the company’s acquisition strategy working closely with newly acquired practices to introduce them to Acuitas 2, often guiding the transition from paper records to a fully digital workflow. Her ability to demonstrate the advantages of computerised systems made her a valuable asset in these integrations. With over 20 years’ experience in practice, Sarah has also worked across other optical businesses, giving her a unique perspective on different systems and operational models. Today, she works as a Professional Services Consultant, where she is passionate about using her knowledge of all versions of Acuitas to educate and support customers and colleagues, drawing on her deep understanding of both user experience and practice needs.
