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Author headshot of Joe Haidari

Joe Haidari

Product Manager
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With over 20 years of experience in the optical industry, Joe has a background in dispensing for independent opticians and chains. He has been a core member of the OptiCommerce team for over ten years and helps us to deliver bespoke digital solutions specifically tailored to eyecare professionals. His background in retail and digital solutions allows him to create high-performing, conversion-focused websites.

Recently written posts

The Optics of Engagement: The Online Customer Journey in Eyecare

The eyecare industry is constantly evolving, as are the expectations of patients. Technology has allowed…

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