How to set up Google My Business for optical practices
It is simple to set up your optical business on Google My Business. The first step is to locate or establish your business. If you do not already have a Google account for your business, you can easily create one.
Select the category that best describes your business (e.g. Optician, Optometrist, Eyecare Professional), then enter your address. You can also include other locations in your surrounding area if you serve them. You must enter your contact information and verify your company. Requesting a postcard is the simplest way to accomplish this. Google will send you an email with verification instructions.
You can include additional information about your practice, such as opening hours. You can make changes later to ensure that patients see your most up-to-date information.
You can also include a description of your practice. This is your opportunity to shine and include some relevant keywords used by patients when searching for eyecare services online. Showcase your clinical expertise and the services you provide, and make sure your practice sounds approachable and welcoming.
Good photography is a great way to help your practice stand out. You may not feel that an optical practice needs to demonstrate what it looks like, but it can make a significant impact. According to a Google study, businesses with photos on their Google My Business profile receive 42% more direct inquiries. We recommend that each section have 3 to 4 photos.
After you’ve completed your profile, you’ll have the option to add further details. The more information you provide, the better. You can also look at insights and respond to reviews using the Google My Business dashboard.