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Author: Ocuco marketing team

14 June 2022

Plan a social media summer calendar  for your optical business now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Along with your social media calendar, having a cutting edge eyecare software is also key to provide a great customer experience.

Here’s some key dates for your calendar: 

June is Cataract Awareness Month & Fireworks Eye Safety Month.

Deafblind Awareness Week - beginning on Helen Keller’s birthday, ending on July 2nd, the week is a perfect opportunity to advocate for disability rights.

National Sunglasses Day - a great time to promote a flash sale on the latest frames.

July is UV Safety Month & Dry Eye Awareness Month. 

GetToKnowYourCustomerDay – start a quiz or ask a poll on social media and promote interaction and loyalty with your customers.

World Sjögren’s Day, the birthday of the eponymous syndrome discoverer.

August is Children’s Eye Health and Safety Month. 

Contact Lens Health Week


Summer is a great time to spread awareness on eyecare’s links with seasonal fevers, particularly among children and the importance of polarized sunglasses (especially on July 4).


Ocuco’s product range has a wide variety of efficient and effective digital marketing packages, taking the stress out of constant generation, leaving you time to focus on patient care.

Ocuco offers innovative eyecare software, designed for independents, chains, and labs. Whether you need optical retail shop software for your independent optical retail shop, optical chain software to manage a chain business or optical lab management software for your lab, we have the ideal solution for your optical needs.

Are you looking for optical practice management software?  Acuitas offers product management, electronic health record systems, appointments and multiple configurations to meet the specific needs of your optical business. Contact us today for free expert advice.

Conor McKeogh is Ocuco’s Associate Brand Manager for OptiCommerce. 

Conor has over 10 years of experience in journalism, tech start-ups, digital marketing and industry analysis.