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Addressing Data Security in Sight Care: Protecting Your Eyecare Practice

In the digital age, data security is a paramount concern across industries. The eyecare sector holds vast amounts of sensitive patient information. To maintain trust and comply with regulations, eyecare professionals (ECPs) must prioritize data protection.

Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses

Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!

Why Your Optical Lab Needs a Strong Digital Presence and How to Build One

When a potential customer of your lab types "lens surfacing", "AR coating", or "optical lab near me" in a search engine such as Google or Bing, will your lab rank amongst the top results?

Plan the rest of your 2022 social media calendar now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar

Orthokeratology for Myopia Control

In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies calling for myopia management to be part of the standard of care for myopic patients.

Plan a social media summer calendar for your optical business now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar

Effective Communication: The Key to Success in Myopia Management - Part 1

The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity to deliver better health outcomes for their patients.

Lifestyle Factors Associated with Myopia in Schoolchildren

While for many, myopia is an optically corrected inconvenience, for an ever-increasing minority, myopia is a factor leading to more severe vision disorders and visual impairment in mid to later life.

Virtual Try-On: How Augmented Reality is Impacting the Optical Industry

Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match.

eCommerce in the Optical Industry

In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace.

Macular Health in Glaucoma: Is Macular Pigment Important?

Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form macular pigment. Macular pigment has been extensively researched in terms of ocular health and disease prevention, particularly in relation to age-related macular degeneration (AMD).

The Benefits of Using Google My Business For Your Optical Practice

You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free business listing tool?

Managing Myopia: Evolution of a New Standard Of Care

Since the 13th century when spectacles were invented as a replacement for reading stones, the management of myopia has been almost entirely symptom-oriented, designed to alleviate the characteristic complaint of blurred distance vision among those affected.

The Frictionless Patient Journey: How it Benefits Optical Practices

The demand for optical businesses to raise their online profile and offer omnichannel services has increased over time. However, COVID-19 undoubtedly has accelerated that shift.

Dry Eye Disease: What Changed with COVID-19

Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED), with or without symptoms. These impressive numbers, published in the TFOS DEWS II Report Executive Summary, can be even more substantial.

The Global Impact of Covid-19 on Eyecare and Eye Health - Part 2

In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored how the COVID-19 pandemic and associated safety measures have restricted access to eyecare and prompted rapid changes in the provision and delivery of eye health services worldwide.

Combatting Ransomware With Training: The Best Defence is Education

Ransomware is to data as Glaucoma is to Optometry. One steals away data as the other steals away sight.

What is PPC and Why Your Eyecare Practice Should Use It?

PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service (eye test, contact lens fitting, OCT exam, etc.) or product.

The Global Impact of Covid-19 on Eyecare and Eye Health - Part 1

The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare. Even now, more than a year since the emergence of this public health crisis, Covid-19 continues to overwhelm healthcare systems and resources around the globe.

Freeform: A Brief History - Part 2

In Part 1 of Freeform: A brief history, I covered some of the evolution of surfacing technology leading up the point at which freeform production became possible. I wrote about how surface generators became capable of producing surfaces that could be polished directly after generating without any intervening “fining” (a.k.a “smoothing”) steps.

Autism Spectrum Disorder: Seeing the World in a Different Way

Assessing the eyes of children with autism spectrum disorder (ASD) requires the optometrist’s technical knowledge and, ideally, an adapted environment called a sensory room.

Freeform: A Brief History - Part 1

I have seen a fair amount of discussion around “freeform” lenses on social media. A lot of it has struck me as being erroneous, so I figured it would be worthwhile to talk about it here.

Public Health Approaches to Myopia Prevention and Control - Part 2

In Part 1 of this blog, we explored the rationale for a public health approach to myopia. Also, we outlined some of the strategies that have been used so far and have demonstrated a positive short-term effect.

Public Health Approaches to Myopia Prevention and Control - Part 1

The management of myopia is typically practitioner-led. Currently, the standard of care is to provide single-vision spectacle or contact lenses to eliminate the blurred vision symptoms, which are characteristic of myopia.

The New Patient Landscape

COVID-19 has reshaped 2020, the year of vision in more ways than could have been imagined.

Artificial Intelligence and Optometry

In 20 years, will optometry as we know it exist? Will there be a role for optometry and how will it be delivered?

How Big is Big Enough

On a social media site, a question came up about how to accurately figure out the minimum blank size required for a given spectacle order.

Myopia Control: Every Dioptre Matters

The global prevalence of myopia has reached unprecedented levels and current projections indicate that about half of the world’s population, 5 billion people, will be myopic by 2050.

Is Your Lab Real

There was a time when the title of this article would be assumed to be facetious – if you ordered lenses or spectacles from an optical lab and actually received them, you could pretty well rest assured the same lab had actually made the lenses.

OmniChannel and the Clinical Touchpoints on the Patient's Journey - What's the link?

Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another.

Big Data - Part 2

Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer research questions and to allow individual practitioners to provide better outcomes for their patients.

Big Data and Its Role in Eyecare

Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods.

OmniChannel Part 2: Technology Touchpoints Fine Tunes Patient Engagement Throughout Their Journey

Have you read part one? Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard.

Vision Enhancement and Cognitive Development in Children

The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP).

OmniChannel: Successfully Meet Your Patient and Business Needs Using Consistent TouchPoints

The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered.

Smartphone Addiction and Myopia - Small Screen, Big Risk for Eye Health

The aetiology of myopia is multifactorial, involving interplay between environmental and genetic factors. The recent precipitous rise in myopia prevalence, however, is believed to be the consequence of environmental and lifestyle change.

A Nutritional and Lifestyle Approach to the Management of Dry Eye

Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. Certain nutrients are essential for healthy vision and deficiency can lead to ocular dysfunction, disease and even blindness.

Nutrition for Glaucoma: The Role of Nutrition for Vision and Eye Health

It is widely accepted that diet is a major contributor to good health. The use of dietary supplements has become increasingly popular.

Get the Message - Why You Should Be Texting Your Patients

Texting or SMS, the “Short Messaging Service”, is the most effective means of corresponding with customers. Take a moment to think about what communicating with patients is costing your business and how effective your methods are.

Myopia - A Global Epidemic

As noted in a 200th anniversary article for the New England Journal of Medicine, “Disease has changed since 1812”. The great epidemics of the past were almost invariably infectious, and the leading causes of disability and death included conditions such as tuberculosis, pneumonia and influenza.

Introduction - The Most Important Square Inch

These are exciting times for professionals involved in delivering comprehensive eye care. Training is better, standards of care are higher, and our depth of knowledge has never been greater.