Benefits of Digital Marketing
![An image of a hand writing in a notebook. Overlaid on the image is a white bar graph with an ascending arrow above it indicating growth.](/getmedia/a6a81a1d-a812-4e79-ab7c-0b8c777f18ca/OptiCommerce_Digital-Marketing_Build-Brand-Recognition.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Dynamic Online Presence
Market your business across all online platforms and be an authoritative, reliable and comforting voice for your customers and industry peers. Be recognized as an online expert and ensure your lab is easily found.
![An image of a pair of hands typing on a laptop keyboard. Overlaid on the image are white icons of the following images: a shopping carts, phones, vans and cards.](/getmedia/c5937548-a883-41bc-9b43-3ca0ab57fad1/OptiCommerce_Digital-Marketing_-Cost-Effective-Adv.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Cost Effective Advertising
Through targeted paid advertising or organic online posts, reach relevant businesses nearby interested in your products and services. Direct qualified leads to your website and online listings and constantly expand your reach with analytics provided by digital marketing.
![An image of a man sitting at a desk using his phone. The man wears glasses and is smiling with a drink next to his hand.](/getmedia/18daf83c-d0e4-4eba-9cdd-d16f2486e5b5/blog-sign-up.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Be More Competitive
Digital marketing campaigns balance the playing field with your competitors. High-quality content and optimized keywords help your optical business rank higher on search engines, resonating with your target audience.
Features
Work with our digital marketing tools to increase brand awareness and drive business to your optical lab
![Black outline of a computer screen with icons of people and blank boxes.](/getmedia/76399c16-2483-4e2a-a420-a7e0f481641c/feature-social-media.png?width=300&height=auto&maxsidesize=300&ext=.png)
Social Media
Find and keep new and existing customers informed with personalized content on the platforms they use.
![Black outline of an envelope. A page with the '@' symbol is pulled halfway from the envelope.](/getmedia/dcf5920f-7662-43ec-8bdd-78d2c90b8154/feature-email-marketing.png?width=300&height=auto&maxsidesize=300&ext=.png)
Email Marketing
Directly contact individual clients showcasing your lab’s products and services and provide necessary updates.
![The letters 'S', 'E' and 'O' in bold black letters. The 'O' has a handle which makes it look like a magnifying glass.](/getmedia/7957ecdd-983a-4355-8dfa-21194a7a222d/feature-SEO.png?width=300&height=auto&maxsidesize=300&ext=.png)
Search Engine Optimization
Ensure you are the top entry in online searches in your local area. Attract new audiences and leads.
![Black outline of a browser window. A pair of glasses frames is on the screen with the mouse hovered over it.](/getmedia/eb9a4c9e-38ec-4837-988b-33632465c670/feature-paid-social-adv.png?width=300&height=auto&maxsidesize=300&ext=.png)
Paid Search Advertising
Focused ads for driving engagement and promoting specific and relevant eyecare products and services.
![Black outline of a computer screen with a bar chart and an arrow increasing upwards on it.](/getmedia/abe0d0b3-0453-43e8-8f6f-aa9217b1460b/feature-Results-and-Reorting.png?width=300&height=auto&maxsidesize=300&ext=.png)
Results and Reporting
Regular updates allow your lab to adapt and evolve its online strategy. Ensure customer loyalty by retargeting the most engaged audiences.
![Black outline of a computer screen with a spanner and gears on it.](/getmedia/5010e1e7-5e50-43c8-a658-79402b2d4fe0/feature-online-listing-manager.png?width=300&height=auto&maxsidesize=300&ext=.png)
Online Listing Manager
Create, update and maintain your lab profiles everywhere online from one place. Be easily found and contacted.
Digital Marketing Packages
Customizable to your specific needs – here are some of our most popular packages:
SILVER
|
GOLD
|
PLATINUM
|
|
---|---|---|---|
SEO Audit |
|
|
|
Marketing Strategy |
|
|
|
Social Media Management |
|
|
|
Email Campaigns Reports |
|
|
|
Quarterly Marketing Updates |
|
|
|
Content Creation |
x8 |
x8 |
x12 |
Blogs |
x6 |
x12 |
x24 |
SEO Review |
x1 |
x2 |
|
Monthly Social Media Adverts |
x1 |
x2 |
|
PPC Campaigns |
x3 |
x10 |
x20 |
Email Newsletters |
x3 |
x6 |
x12 |
Resources
![News](/getmedia/204c23f3-28ab-4822-bacd-0b96d579d36c/Resources-blog-News.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
News
Latest updates about Ocuco, product releases, best practice tips, upcoming events and more.
![Blogs](/getmedia/e98cd5fb-66c4-4244-a38a-8cfc4f91abf5/Resources-blog.jpg?width=300&height=auto&maxsidesize=300&ext=.jpg)
Blogs
Ocuco’s blog features posts from Subject Matter Experts across Optometry Technology, eCommerce and more.