Benefits of Digital Marketing
Dynamic Online Presence
Market your business across all online platforms and be an authoritative, reliable and comforting voice for your customers and industry peers. Be recognised as an online expert and ensure your lab is easily found.
Cost Effective Advertising
Through targeted paid advertising or organic online posts, reach relevant businesses nearby interested in your products and services. Direct qualified leads to your website and online listings and constantly expand your reach with analytics provided by digital marketing.
Be More Competitive
Digital marketing campaigns balance the playing field with your competitors. High-quality content and optimised keywords help your optical business rank higher on search engines, resonating with your target audience.
Features
Work with our digital marketing tools to increase brand awareness and drive business to your optical lab
Social Media
Find and keep new and existing customers informed with personalised content on the platforms they use.
Email Marketing
Directly contact individual clients showcasing your lab’s products and services and provide necessary updates.
Search Engine Optimisation
Ensure you are the top entry in online searches in your local area. Attract new audiences and leads.
Paid Search Advertising
Focused ads for driving engagement and promoting specific and relevant eyecare products and services.
Results and Reporting
Regular updates allow your lab to adapt and evolve its online strategy. Ensure customer loyalty by retargeting the most engaged audiences.
Online Listing Manager
Create, update and maintain your lab profiles everywhere online from one place. Be easily found and contacted.
Digital Marketing Packages
Customisable to your specific needs – here are some of our most popular packages:
|
SILVER
|
GOLD
|
PLATINUM
|
|
|---|---|---|---|
| SEO Audit |
|
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|
| Marketing Strategy |
|
|
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| Social Media Management |
|
|
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| Email Campaigns Reports |
|
|
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| Quarterly Marketing Updates |
|
|
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| Content Creation |
x8 |
x8 |
x12 |
| Blogs |
x6 |
x12 |
x24 |
| SEO Review |
x1 |
x2 |
|
| Monthly Social Media Adverts |
x1 |
x2 |
|
| PPC Campaigns |
x3 |
x10 |
x20 |
| Email Newsletters |
x3 |
x6 |
x12 |
Hear From our Customers
R A Glass Optometrists
Customers at 100% Optical 2020
Resources
News
Latest updates about Ocuco, including product releases, best practice tips, and upcoming events.
Blogs
Ocuco’s blog features posts from Subject Matter Experts across Optometry Technology, eCommerce and more.
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