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Benefits of Digital Marketing

An image of a pair of hands typing on a laptop keyboard. Overlaid on the image are white icons of the following images: a shopping carts, phones, vans and cards.
Cost-Effective and Efficient Advertising

Target a local and global audience seeking eyecare services or products efficiently. Deliver valuable leads for the business without the large overheads of print and production.

An image of a woman shopping for sunglasses using a tablet. The woman sits at a desk with a cup of coffee next to her.
Increase Advertising Conversion

Through targeted advertising, reach those interested in your products and services. Direct them to your online presence and increase the conversions of those visiting your website.

An image of a lamp post with two signs pointing in different directions. One sign points straight and says: 'Better Vision Optical'. The other sign posts right and says: 'Eyecare Studio'.
Stay Ahead of the Competition

Take advantage of proven skill in competing online with large eyecare organisations successfully. Don’t lose existing or potential patients.

An image of a hand writing in a notebook. Overlaid on the image is a white bar graph with an ascending arrow above it indicating growth.
Build Brand Recognition and Value

Market your business across all online platforms. Be an authoritative, reliable and comforting voice for your patients. Ensure you are a leader in your local area.

Digital Marketing Features

Take your eyecare business to the next step in your digital future

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Social Media

Find and keep patients informed and entertained with personalised content on the platforms they use.

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Email Marketing

Directly contact individual customers showcasing products and services.

The letters 'S', 'E' and 'O' in bold black letters. The 'O' has a handle which makes it look like a magnifying glass.
Search Engine Optimisation

Ensure you are the top entry in online searches in your local area. Attract new audiences and leads.

Black outline of a browser window. A pair of glasses frames is on the screen with the mouse hovered over it.
Paid Search Advertising

Focused ads for driving engagement from patients and customers, promoting specific and relevant eyecare products and services.

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Results and Reporting

Regular updates allowing you to adapt and evolve your eyecare business online strategy. Ensure customer loyalty.

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Online Listing Manager

Create, update and maintain optical store profiles everywhere online from one place.

“We recommend working with the OptiCommerce team. They are fantastic!”

Renee Davis, Owner, Davis EyeCare

Tailored Digital Packages for Your Business Needs

Customisable to your specific needs – here’s some of our most popular packages:
 
SILVER
GOLD
PLATINUM
SEO Audit

 

 

 

Marketing Strategy

 

 

 

Social Media Management

 

 

 

Email Campaigns Reports

 

 

 

Quarterly Marketing Updates  

 

 

Content Creation

 

x8

 

x8

 

x12
Blogs

 

x6

 

x12

 

x24
SEO Review  

 

x1

 

x2
Monthly Social Media Adverts  

 

x1

 

x2
PPC Campaigns

 

x3

 

x10

 

x20
Email Newsletters

 

x3

 

x6

 

x12

Online Digital Audit

Check Your Digital Presence Performance with a Complimentary Digital Audit

Book Your Online Digital Audit