As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for 2022. The busiest shopping days of the year are coming up so it’s vital to have a well-prepared and engaging presence on your social media...
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar:...
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace....
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled...
You may be familiar with Google My Business (GMB), but are you making the most of this very powerful and free business listing tool? Google My Business is actually so much more than just a business directory listing tool. It is a dynamic asset...
The COVID-19 pandemic has propelled the omnichannel approach to the forefront of the optical industry, moving from a 'nice-to-have' to a business need. ...
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam)....
COVID-19 has reshaped 2020, the year of vision in more ways than could have been imagined. The implications of the Coronavirus will continue to be felt worldwide, as societies and industries, including the optical industry continue to adjust to the ‘new normal’...
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of frames or a referral, OmniChannel touchpoints ensure a smooth transition...
