11 Sep big data and its role in eyecare
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods....
30 Jul OmniChannel Part 2: Technology touchpoints Fine Tunes Patient Engagement throughout their Journey
Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard...
26 Jun Vision enhancement and cognitive development in children– additional benefits of macular pigment supplements?
The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP)....
30 May OmniChannel: Successfully meet your patient and business needs using consistent touchpoints
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered. ...
02 May SMARTPHONE ADDICTION AND MYOPIA
Smartphones, iPads, tablets and computers are widely used at a very early age in both home and school environments. Professor James Loughman investigates the implications of device usage for the eye health of children....
03 Apr A nutritional and lifestyle approach to the management of Dry Eye
Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. ...
20 Feb NUTRITION FOR GLAUCOMA
It is widely accepted that diet is a major contributor to good health. The use of dietary supplements has become increasingly popular. ...
22 Jul GET THE MESSAGE – WHY YOU SHOULD BE TEXTING YOUR PATIENTS
Texting or SMS, the “Short Messaging Service”, is the most effective means of corresponding with customers. Take a moment to think about what communicating with patients is costing your business and how effective your methods are....
21 Jul Myopia – A Global Epidemic
Today, medical attention has shifted to new epidemics of chronic disease, many of which are a result of changes to our lifestyle and environment. ...
19 Jul Introduction – The Most Important Square Inch
These are exciting times for professionals involved in delivering comprehensive eye care. Training is better, standards of care are higher, and our depth of knowledge has never been greater. ...