You may be familiar with Google My Business (GMB), but are you making the most of this very powerful and free business listing tool? Google My Business is actually so much more than just a business directory listing tool. It is a dynamic asset...
Crucially, scientific and industrial innovators have responded to the threat posed by myopia. We now have a rapidly increasing range of treatments available which have been shown to delay myopia onset, reduce or eliminate the progression of myopia in some children and thereby reduce the...
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace....
The COVID-19 pandemic has propelled the omnichannel approach to the forefront of the optical industry, moving from a 'nice-to-have' to a business need. ...
The same report states that “Dry eye is a multifactorial disease of the ocular surface characterized by a loss of homeostasis of the tear film, and accompanied by ocular symptoms, in which tear film instability and hyperosmolarity, ocular surface inflammation and damage, and neurosensory abnormalities...
The evolution of clinical services may actually benefit patients in the long term, but as the pandemic continues into its second year, it is worth exploring areas in which COVID-19 may have led to an adverse direct or indirect impact on ocular health....
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the other steals away sight. Ransomware, a type of malware that threatens to perpetually block access to a victim’s data unless a ransom is paid, affects everything from small businesses right...
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam)....
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare. Even now, more than a year since the emergence of this public health crisis, Covid-19 continues to overwhelm healthcare systems and resources around the globe. T...
Neil Uher has gained over 723,000 views since 2015 for his optical laboratory YouTube channel, UseMyFrame.com....
