As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for 2022. The busiest shopping days of the year are coming up so it’s vital to have a well-prepared and engaging presence on your social media...
As outlined in Part 1, effective communication is particularly important for comprehensive myopia management. A key issue to address is how to effectively convince patients of the need and benefits of treatment. This challenge is particularly complex in myopia because the condition is accepted as...
In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies such as the World Council of Optometry calling for myopia management to be part of the standard of care for myopic patients....
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar:...
The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity to deliver better health outcomes for their patients. Despite growing calls for myopia control to become the new standard of care, uptake of these new treatments by practitioners is still...
While for many, myopia is an optically corrected inconvenience, for an ever-increasing minority, myopia is a factor leading to more severe vision disorders and visual impairment in mid to later life....
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace....
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled...
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form macular pigment. Macular pigment has been extensively researched in terms of ocular health and disease prevention, particularly in the context of age-related macular degeneration (AMD). A less obvious target for...
