Ransomware is to data as Glaucoma is to Optometry. One steals away data as the other steals away sight. Ransomware, a type of malware that threatens to perpetually block access to a victim’s data unless a ransom is paid, affects everything from small businesses right...
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam)....
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare. Even now, more than a year since the emergence of this public health crisis, Covid-19 continues to overwhelm healthcare systems and resources around the globe. T...
Neil Uher has gained over 723,000 views since 2015 for his optical laboratory YouTube channel, UseMyFrame.com....
But even before cut-to-polish had become possible, when people in the field saw the improvements in form accuracy and surface roughness of surfaces that generators could produce, their thoughts went to what had theretofore been a kind of Holy Grail. What if progressive lens surfaces...
Assessing the eyes of children with autism spectrum disorder (ASD) requires the optometrist’s technical knowledge and, ideally, an adapted environment called a sensory room. ...
For most providers of optical goods, the term “freeform” is used to refer to progressive addition lenses that are produced by cutting complex curves, including the progression, on the convex sides of semi-finished single vision lens blanks. ...
How a successful public health strategy for myopia might be implemented, and what policy measures might generate sufficient impact to reverse the myopia epidemic. ...
The management of myopia is typically practitioner-led. Currently, the standard of care is to provide single-vision spectacle or contact lenses to eliminate the blurred vision symptoms, which are characteristic of myopia....
COVID-19 has reshaped 2020, the year of vision in more ways than could have been imagined. The implications of the Coronavirus will continue to be felt worldwide, as societies and industries, including the optical industry continue to adjust to the ‘new normal’...
