The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity to deliver better health outcomes for their patients. Despite growing calls for myopia control to become the new standard of care, uptake of these new treatments by practitioners is still...
While for many, myopia is an optically corrected inconvenience, for an ever-increasing minority, myopia is a factor leading to more severe vision disorders and visual impairment in mid to later life....
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace....
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled...
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form macular pigment. Macular pigment has been extensively researched in terms of ocular health and disease prevention, particularly in the context of age-related macular degeneration (AMD). A less obvious target for...
You may be familiar with Google My Business (GMB), but are you making the most of this very powerful and free business listing tool? Google My Business is actually so much more than just a business directory listing tool. It is a dynamic asset...
Crucially, scientific and industrial innovators have responded to the threat posed by myopia. We now have a rapidly increasing range of treatments available which have been shown to delay myopia onset, reduce or eliminate the progression of myopia in some children and thereby reduce the...
The COVID-19 pandemic has propelled the omnichannel approach to the forefront of the optical industry, moving from a 'nice-to-have' to a business need. ...
The same report states that “Dry eye is a multifactorial disease of the ocular surface characterized by a loss of homeostasis of the tear film, and accompanied by ocular symptoms, in which tear film instability and hyperosmolarity, ocular surface inflammation and damage, and neurosensory abnormalities...
