OptiCommerce: Digital Marketing for the Optical Industry

Digital Marketing Packages Designed for Optical Experts

The truth is in the numbers:

15+

Years in digital marketing for optics

20+

Digital marketing employees worldwide

200+

Active social media accounts

Overview

OptiCommerce Digital Marketing enables your optical lab to cut through the noise of the busy online arena, ensuring visibility to people searching for products and services in your area. Our digital marketing specialists will help you build your reputation through campaigns that inform, engage, convert and lead to customer loyalty.

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Benefits of Digital Marketing

Dynamic Online Presence

Market your business across all online platforms and be an authoritative, reliable and comforting voice for your customers and industry peers. Be recognised as an online expert and ensure your lab is easily found.

An image of a pair of hands typing on a laptop keyboard. Overlaid on the image are white icons of the following images: a shopping carts, phones, vans and cards.

Cost Effective Advertising

Through targeted paid advertising or organic online posts, reach relevant businesses nearby interested in your products and services. Direct qualified leads to your website and online listings and constantly expand your reach with analytics provided by digital marketing.

An image of a man sitting at a desk using his phone. The man wears glasses and is smiling with a drink next to his hand.

Be More Competitive

Digital marketing campaigns balance the playing field with your competitors. High-quality content and optimised keywords help your optical business rank higher on search engines, resonating with your target audience.

Features

Work with our digital marketing tools to increase brand awareness and drive business to your optical lab

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Social Media

Find and keep new and existing customers informed with personalised content on the platforms they use.

Black outline of an envelope. A page with the '@' symbol is pulled halfway from the envelope.

Email Marketing

Directly contact individual clients showcasing your lab’s products and services and provide necessary updates.

The letters 'S', 'E' and 'O' in bold black letters. The 'O' has a handle which makes it look like a magnifying glass.

Search Engine Optimisation

Ensure you are the top entry in online searches in your local area. Attract new audiences and leads.

Black outline of a browser window. A pair of glasses frames is on the screen with the mouse hovered over it.

Paid Search Advertising

Focused ads for driving engagement and promoting specific and relevant eyecare products and services.

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Results and Reporting

Regular updates allow your lab to adapt and evolve its online strategy. Ensure customer loyalty by retargeting the most engaged audiences.

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Online Listing Manager

Create, update and maintain your lab profiles everywhere online from one place. Be easily found and contacted.

Digital Marketing Packages

Customisable to your specific needs – here are some of our most popular packages:

	SILVER	GOLD	PLATINUM
SEO Audit
Personalised Marketing Strategy
Organic Social Media Posting
Monthly Campaign Email Updates
Quarterly Marketing Updates
Instagram Strategy Management
Blogs p.a.	x6	x12	x24
6-month SEO Review		x1	x2
Content Pieces	x8	x8	x12
Monthly SM Advert and Boost		x1	x2
PPC Campaigns	x3	x10	x20
Email Newsletters	x3	x6	x12

Hear From our Customers

R A Glass Optometrists

Customers at 100% Optical 2020

Resurser

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Framgångshistorier

Läs om hur arbetet med Ocuco har gjort det möjligt för våra kunder att optimera processer och utöka sina verksamheter.