20 juni 2023
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!
14 juni 2023
Why Your Optical Lab Needs a Strong Digital Presence and How to Build One
When a potential customer of your lab types "lens surfacing", "AR coating", or "optical lab near me" in a search engine such as Google or Bing, will your lab rank amongst the top results?
20 juni 2023
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!
03 november 2022
Plan the rest of your 2022 social media calendar now!
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar
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20 juni 2022
Orthokeratology for Myopia Control
In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies calling for myopia management to be part of the standard of care for myopic patients.
14 juni 2022
Plan a social media summer calendar for your optical business now!
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar