Google Analytics is a free tool that helps businesses to monitor and analyse the traffic on their website. It provides valuable insights into things like how many people are visiting your site, where they are coming from, what pages they are visiting, and how long they are staying on each page.
Using this data, business owners can make informed decisions about how to improve their website, such as optimising their content, improving the user experience, and even targeting specific audiences.
In a nutshell, Google Analytics is like having your own personal website detective that helps you solve the mysteries of your website's performance!