Defining Pre-Myopia: a new term for an age-old condition
Over two millennia ago, Aristotle (350BC) first coined the term myopia. He was likely describing the “closed eye” appearance of those squinting as...
20 November, 2019
Our top Support tips over the Festive Period
It’s beginning to look a lot like Christmas! Whether you’re winding down your practice or remaining open during the festive season, we’ve got...
20 November, 2019
OmniChannel Part 3: The clinical touchpoints on the patient’s journey – what’s the link?
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a...
29 October, 2019
Big Data Part 2
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer...
01 October, 2019
big data and its role in eyecare
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods....
28 August, 2019
OmniChannel Part 2: Technology touchpoints Fine Tunes Patient Engagement throughout their Journey
Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you...
30 July, 2019
Vision enhancement and cognitive development in children– additional benefits of macular pigment supplements?
The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP)....
26 June, 2019
OmniChannel: Successfully meet your patient and business needs using consistent touchpoints
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history...
30 May, 2019
SMARTPHONE ADDICTION AND MYOPIA
Smartphones, tablets and computers are widely used at a very early age in both home and school environments. Professor James Loughman investigates the...
02 May, 2019
A nutritional and lifestyle approach to the management of Dry Eye
Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. ...
03 April, 2019