Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another...
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer both research questions and to allow individual practitioners to provide better outcomes for their patients...
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods. Big Data analytics has already started to create a huge difference in the healthcare sector ...
Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard...
The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP)....
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered. ...
Smartphones, tablets and computers are widely used at a very early age in both home and school environments. Professor James Loughman investigates the implications of device usage for the eye health of children....
Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. ...
It is widely accepted that diet is a major contributor to good health. The use of dietary supplements has become increasingly popular....
Texting or SMS, the “Short Messaging Service”, is the most effective means of corresponding with customers. Take a moment to think about what communicating with patients is costing your business and how effective your methods are....
