11 Jun Artificial Intelligence and Optometry
In 20 years, will optometry as we know it exist? Will there be a role for optometry, and how will it be delivered?...
04 Feb Myopia Control: Every Dioptre Matters
The global prevalence of myopia has reached unprecedented levels and current projections indicate that about half of the world’s population, 5 billion people, will be myopic by 2050. ...
20 Nov Defining Pre-Myopia: a new term for an age-old condition
Over two millennia ago, Aristotle (350BC) first coined the term myopia. He was likely describing the “closed eye” appearance of those squinting as a means to overcome their characteristically impaired distance vision...
20 Nov Our top Support tips over the Festive Period
It’s beginning to look a lot like Christmas! Whether you’re winding down your practice or remaining open during the festive season, we’ve got five support tips for you...
29 Oct OmniChannel Part 3: The clinical touchpoints on the patient’s journey – what’s the link?
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another...
01 Oct Big Data Part 2
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer both research questions and to allow individual practitioners to provide better outcomes for their patients...
28 Aug big data and its role in eyecare
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods. Big Data analytics has already started to create a huge difference in the healthcare sector ...
30 Jul OmniChannel Part 2: Technology touchpoints Fine Tunes Patient Engagement throughout their Journey
Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard...
26 Jun Vision enhancement and cognitive development in children– additional benefits of macular pigment supplements?
The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue including the macula where they form macular pigment (MP)....
30 May OmniChannel: Successfully meet your patient and business needs using consistent touchpoints
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered. ...
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