In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies such as the World Council of Optometry calling for myopia management to be part of the standard of care for myopic patients....
The emergence of new therapies to limit myopia progression offers eyecare practitioners (ECPs) the opportunity to deliver better health outcomes for their patients. Despite growing calls for myopia control to become the new standard of care,(1)uptake of these new treatments by practitioners is still limited....
While for many, myopia is an optically corrected inconvenience, for an ever-increasing minority, myopia is a factor leading to more severe vision disorders and visual impairment in mid to later life....
Scientific and industrial innovators have responded to the threat posed by myopia. We now have a rapidly increasing range of treatments available which have been shown to delay myopia onset, reduce or eliminate the progression of myopia in some children and thereby reduce the risk...
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace....
The pandemic's sudden behavioural and lifestyle changes resulted in the escalation of people with dry eye symptoms. It may have triggered the appearance of other variations of Dry Eye Disease. ...
According to a recent meta-analysis of published studies, approximately 11% of COVID-19 patients have exhibited direct ocular effects (1). Typically, the complications appear to be relatively mild and short-term. ...
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the other steals away sight. Ransomware, a type of malware that threatens to perpetually block access to a victim’s data unless a ransom is paid, affects everything from small businesses right...
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service (eye test, contact lens fitting, OCT exam, etc.) or product....
