01 sep Myopia Control: Every Dioptre Matters
The global prevalence of myopia has reached unprecedented levels and current projections indicate that about half of the world’s population, 5 billion people, will be myopic by 2050...
25 jun Defining Pre-Myopia: a new term for an age-old condition
Over two millennia ago, Aristotle (350BC) first coined the term myopia. He was likely describing the “closed eye” appearance of those squinting as a means to overcome their characteristically impaired distance vision...
13 feb OMNICHANNEL PART 3: THE CLINICAL TOUCHPOINTS ON THE PATIENT’S JOURNEY – WHAT’S THE LINK?
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another...
13 jan Big Data Part 2
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant untapped resource which can be used to answer both research questions and to allow individual practitioners to provide better outcomes for their patients...
05 nov Big Data and its role in eyecare
Big Data refers to extremely large data sets that can be analysed to reveal patterns, trends, and associations unavailable to traditional research methods. Big Data analytics has already started to create a huge difference in the healthcare sector...
13 sep OmniChannel Part 2: Technology touchpoints Fine Tunes Patient Engagement throughout their Journey
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in Omnichannel
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1550676121841{}" z_index=""][vc_column width="2/3"][vc_single_image image="38215" img_size="full" alignment="center" qode_css_animation=""][vc_separator type="transparent" up="15"][vc_column_text]Have you read part one? Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so...
30 mai OmniChannel: Successfully meet your patient and business needs using consistent touchpoints
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered. ...
15 mai NUTRITION FOR GLAUCOMA
It is widely accepted that diet is a major contributor to good health. The use of dietary supplements has become increasingly popular. ...
02 mai SMARTPHONE ADDICTION AND MYOPIA
Smartphones, iPads, tablets and computers are widely used at a very early age in both home and school environments. Professor James Loughman investigates the implications of device usage for the eye health of children....
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