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07 Dec Virtual Try-On: How Augmented Reality is Impacting the Optical Industry

Posted at 11:10h in Blog, Omnichannel by Andy Chance-Hill

Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled...

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24 Sep The benefits of using Google My Business for Eyecare Professionals

Posted at 12:30h in Blog, News, Omnichannel by Chris Mantle

You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free business listing tool? Google My Business is much more than a business directory listing service. It is a dynamic asset that helps new and existing...

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22 Jul THE FRICTIONLESS PATIENT JOURNEY: HOW IT BENEFITS OPTICAL PRACTICES

Posted at 15:29h in Blog, Omnichannel by ocuco

The COVID-19 pandemic has propelled the omnichannel approach to the forefront of the optical industry, moving from a 'nice-to-have' to a business need. ...

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