23 Nov Ocuco and HEA Announce Partnership Delivering Tailored eCommerce Solutions to Independent ECP’s
Ocuco and Healthy Eyes Advantage (HEA) have announced a partnership for providing independent eyecare professionals (IECPs) with tailored eCommerce solutions that enable them to diversify their businesses and position their practices to thrive amid the rapid rise in consumer demand for digital solutions. With Ocuco’s in-depth understanding of the challenges associated with running an eyecare business and HEA’s strength as the ophthalmic purchasing and business solutions partner for more than 10,000 IECPs across the US, this collaboration provides HEA members with exclusive preferred pricing on industry-leading eCommerce solutions.
“Ocuco is delighted to team up with HEA to provide their members with a best-in-class eCommerce solution that enables their members to serve their patients online 24/7, empowering independent eyecare professionals to maintain market share and diversify their business while also protecting themselves from pure-play eCommerce providers,” says Dermot Walsh, Ocuco’s Chief Revenue Officer.
HEA Chairman and CEO Jim McGrann voiced his enthusiasm for the arrangement, stating, “IECPs increasingly cite e-tail competition as a key threat to practice success. This collaboration enables HEA members to meet this challenge head-on with eCommerce solutions that allow them to ‘meet their patients where they are’ while increasing capture and revenue. We are delighted to partner with Ocuco, whose unparalleled eyecare and optical software experience will place HEA members on the leading edge of digital solutions.”
Under the arrangement, HEA members may choose from three Ocuco packages representing a range of service options. Each package includes eCommConnect, Ocuco’s most recent eCommerce product, which was created in response to the recent pandemic to provide an eCommerce solution for ECP’s who needed to quickly transition to selling online while their businesses were closed. The eCommConnect solution can attach to any website, allowing eyecare professionals to sell their products online – everything from contact lenses and sunglasses to prescription spectacles.
To enhance the patient journey, select packages include value-add features like Virtual Try-On (VTO) and Personal Shopper. These solutions result in a 40% increase in conversion rates and average order values (AOV) (1).
Introducing these interactive features into the patient journey encourages eyecare professionals to adopt a customer-centric approach that provides patients with a better quality experience. Walsh highlights that “Purchasing behaviors have dramatically shifted over the last number of years. We as consumers like to educate ourselves before we make a purchase. Providing your customers with the capability to browse, virtually try-on, and purchase online results in a better experience, a happier customer, and a more successful practice. Consumers are enjoying this shopping efficiencies in other industries, so why not optical?”
HEA members interested in learning more about Ocuco’s eCommerce solutions and special pricing are encouraged to call HEA’s team of Solutions Specialists at 800.959.2020, Option 3.