PPC is a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. First, an advert is uploaded to a platform of choice offering the PPC service. There are a number of options including:...
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another...
Technology has transformed the way practices operate. Despite the leaps forward, patients and their ocular health remain at the centre of why you work so hard...
The Internet is a jungle. Your patients are often enticed away by different practices or into purchasing products online without their full history being considered. ...
