20 juin 2023
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!
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03 novembre 2022
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar
14 juin 2022
Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar
10 novembre 2021
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace.
28 octobre 2021
Lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in neural tissue, including the macula, where they form macular pigment. Macular pigment has been extensively researched in terms of ocular health and disease prevention, particularly in relation to age-related macular degeneration (AMD).
16 août 2021
Since the 13th century when spectacles were invented as a replacement for reading stones, the management of myopia has been almost entirely symptom-oriented, designed to alleviate the characteristic complaint of blurred distance vision among those affected.
26 avril 2021
In The Global Impact of COVID-19 on Eyecare and Eye Health – Part 1, we explored how the COVID-19 pandemic and associated safety measures have restricted access to eyecare and prompted rapid changes in the provision and delivery of eye health services worldwide.
04 mars 2021
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service (eye test, contact lens fitting, OCT exam, etc.) or product.
08 février 2021
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare. Even now, more than a year since the emergence of this public health crisis, Covid-19 continues to overwhelm healthcare systems and resources around the globe.
01 décembre 2020
In Part 1 of Freeform: A brief history, I covered some of the evolution of surfacing technology leading up the point at which freeform production became possible. I wrote about how surface generators became capable of producing surfaces that could be polished directly after generating without any intervening “fining” (a.k.a “smoothing”) steps.
05 août 2020
The management of myopia is typically practitioner-led. Currently, the standard of care is to provide single-vision spectacle or contact lenses to eliminate the blurred vision symptoms, which are characteristic of myopia.
24 octobre 2019
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT scan, a new pair of spectacles or a referral, OmniChannel touchpoints ensure a smooth transition from one stage of their patient journey to another.
02 mai 2019
The aetiology of myopia is multifactorial, involving interplay between environmental and genetic factors. The recent precipitous rise in myopia prevalence, however, is believed to be the consequence of environmental and lifestyle change.
03 avril 2019
Diet is an important determinant of ocular health. In fact, a healthy diet is a key requirement for routine ocular function. Certain nutrients are essential for healthy vision and deficiency can lead to ocular dysfunction, disease and even blindness.
22 juillet 2018
Texting or SMS, the “Short Messaging Service”, is the most effective means of corresponding with customers. Take a moment to think about what communicating with patients is costing your business and how effective your methods are.
05 décembre 2017
As noted in a 200th anniversary article for the New England Journal of Medicine, “Disease has changed since 1812”. The great epidemics of the past were almost invariably infectious, and the leading causes of disability and death included conditions such as tuberculosis, pneumonia and influenza.