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Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses

Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google, packed with exciting new features!

Why Your Optical Lab Needs a Strong Digital Presence and How to Build One

When a potential customer of your lab types "lens surfacing", "AR coating", or "optical lab near me" in a search engine such as Google or Bing, will your lab rank amongst the top results?

Plan the rest of your 2022 social media calendar now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar

Orthokeratology for Myopia Control

In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with representative bodies calling for myopia management to be part of the standard of care for myopic patients.

Plan a social media summer calendar for your optical business now!

Summer is finally here! Now is the time to organize your Social Media calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here's some key dates for your calendar