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Our multinational team of leading Practitioners, Clinicians, Academics, Software Engineers, Marketers, and eCommerce Specialists will be sharing their knowledge and experience through regular posts on this website. Our first two contributors’ articles are already available here. DIT Professor of Optometry and Ocuco Clinical & Research Director, James Loughman’s series “The Irish Eye”, with the introductory piece The Most Important Square Inch, and first article Myopia – A Global Epidemic.
Ocuco’s Chief Sales & Marketing Officer, Alice Austin, has contributed an insightful overview of SMS messaging best practice titled Get the Message – Why You Should be Texting Your Patients.
These three articles are the first in what promises to be a plentiful supply of original blog posts on eye care health, optical software best practice, online optical retail strategies, and marketing tips to increase appointments and revenue. Click here to subscribe and never miss a new post.